Protect your intellectual property (IP) so others cannot copy software, content or data from your website/app without your permission.
A good TOS will state that (as between you and the end user) you own all the content, software, ideas, technology, and other intellectual property found within your website/app, and that there are serious penalties for anyone who tries to take them. It puts them on notice of these IP rights, and gives you the ability to seek remedies from them if they violate your IP.
This includes prohibiting reselling, copying, or i-framing your website.
